After blogging about interior design and products she loved Johanna created her own brand and her own collection of lovely things. She's inspired by the Swedish nature, old craft traditions, flea markets and antique shops. All her products are produced in Sweden and eco-friendly.
I've always had a pencil in my hand. Sketching ideas and drawing patterns. The blogging began as a place to keep my family and friends updated on what happened and what I did in school but it soon became a perfect spot to gather interior design ideas, nice pictures and things I liked. Three years later I created my first piece for my own collection of home details. Thanks to the blog and my source of inspiration I knew exactly how I wanted it to look and what kind of products I wanted to make. I always keep the words inspiration, creativity and love in the back of my head and those words summons quite well what I do and what I want my products to feel like. I work with my favourite colors and graphic patterns with a touch of old retro. I try to keep all of my production in Sweden and both material and production should be eco-friendly.